I’ve successfully empowered both gaming and non-gaming businesses with creative strategies that drive real results!

Aug 2021 - present time
An international game development company which strives to introduce the joy of core gaming experiences to casual and mid-core players on mobile and desktop. A part of GDEV holding with its stocks being traded on NASDAQ.

/ Creative producer | Creative lead
Island Hoppers
As a creative producer and creative lead on a fantastic team, I helped turn Island Hoppers (formerly Island Questaway) into a beloved mobile game enjoyed by millions of adventure and farming fans. Together, we took the game from being under the radar in 2022 to soaring high on the top-grossing charts, ranking among the top-3 mobile games for downloads and the top-7 for revenue worldwide in the farming category in October 2023 (according to AppMagic)! It’s been an amazing journey, and I’m proud of what we achieved together. Kudos to the team!

I played a key role in:

• Developing a creative strategy aligned with the company's business goals and marketing vision.

• Managing a team of screenwriters, fostering their growth and maximizing their performance.

• ​Analyzing the performance of creatives during tests and traffic

• Planning creative ideation and production to effectively meet strategic objectives.

• Organizing and leading creative processes to ensure efficiency and innovation.

• Sharing creative insights and knowledge with the team.

• Monitoring market trends to keep our strategies relevant.

• Elevating marketing efforts through impactful creative solutions.

/ Creative producer
Chibi Island | Puzzle Odyssey
As a creative producer, during the soft launch stage, I collaborated with a UA producer to identify two top-performing creative concepts for these casual games, successfully reducing the cost of payer (COP D7) by 2x and 1.5x, respectively, within just three months for each title. While these games didn't advance to global launch due to product metrics not meeting business expectations, our work significantly optimized their performance.

My role implied designing and implementing a creative strategy that meets the desired marketing outcome the best way possible.

/ Screenwriter
Hero Wars Alliance | Hero Wars Dominion Era

As a screenwriter, I collaborated with the team to create top-performing marketing videos for the Hero Wars titles, directly contributing to their success. I took full ownership of each creative made, overseeing its lifecycle from concept to analysis and iteration.

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With the help of a creative team Hero Wars: Alliance has generated over $1.5 billion in revenue and achieved more than 150 million installs across Android and iOS. It ranks #4 in the Worldwide Top Free RPG Games and is among the Top 20 Grossing RPG Games Worldwide (stats from AppMagic, August 2024).​

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My role implied:

• Creating tons of ideas for high-perfoming creatives.

• Leading brainstorming sessions, selecting ideas, and overseeing the creative production process (setting tasks, providing feedback).

• Researching and analyzing the market and best practices for high-performing videos from other channels and genres.